I was driving the other day, half listening to the radio, and half trying to avoid the (almost literally) mindless flood of pedestrians who assume that we drivers will spot them while they are watching videos or making phone calls or, may be, even blogging.
Anyway the salient point is that I was listening to the radio and I half heard a commercial for fresh corn; now don’t ask me about the detail, I was trying to dodge pedestrians, but I do recall that the ad was about freshness, it was all emotional, there was a price that I can’t remember….. and it was a Walmart ad.
Now it is not news to say that Wal Mart have moved into fresh produce, but I got to thinking…..will Walmart ever stop increasing the range of categories that they offer? And rather than Roll Back or Everyday Low Pricing perhaps Walmart will adopt Harrods former motto and became “Omnia Omnibus Ubique.”
As Latin is not as popular as it was, I suspect Walmart would have to translate the slogan into something like “Everything for Everybody Everywhere”. Let me remind you where this policy took Harrods; they sold an airplane in 1917; they also sold an alligator, as a gift to Noel Coward; and in the 1980s, the store sold a baby elephant as a gift for then U.S. President Ronald Reagan.
Maybe Walmart will not go that far, but there are many more areas where their strategy (low prices plus acceptable quality equals real value) might take them. They could certainly provide more services than they currently do, and who knows where digital initiatives like Vudu will take them.
It will be interesting to watch Wamart’s continued evolution into a 21st century Harrods, an evolution which really has only just begun; and it will be even more interesting to help others redefine their value propositions so that they can compete with Walmart’s “Omnia Omnibus Ubique”