Strategy Execution

Strategy ExecutionStrategy Execution? We nod our heads sagely. Yes we know that many strategies (was it 60%?) fail because they are not implemented properly.

We read lengthy books from learned authors such as “The Execution Premium: Linking Strategy to Operations for Competitive Advantage” by Kaplan and Norton. Again our heads nod ever so sagely.

We learn that strategy execution is a system that in the Kaplan Norton world it splits into six stages:.

  1. Develop the strategy
  2. Plan the strategy
  3. Align the organization
  4. Plan operations
  5. Monitor and learn
  6. Test and adapt

We think that we must follow these new processes and our strategies will all be successful. New books are written, symposia are held and Top Strategy Execution Trends for 2016 are published.

But isn’t it all stunningly obvious? Are we not creating a science out of what should be common sense? Is this perhaps another example of the definition of an expert?

Someone who knows more and more about less and less until he knows everything about nothing at all

Isn’t the new found importance of Strategy Execution so self evident, that it reminds us of the nursery tale of the Emperor who wore no clothes!




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