Strategic Management – Lessons from a Soccer Coach

Sport gives us many lessons in strategic management. Here’s what a new Premier Soccer Division Manager in the UK, said about his new position.

Brendon Rogers

“For me it is simple. I have three promises I always take into a club and it will be the same here. ‘First, my communication is open. I speak with players and I speak with people and I respect people. Wherever they sit in the hierarchy of a club organisation my door will always be open. Secondly I promise quality, quality in my work. I have studied nearly 20 years to be the very best I can. My work will be quality, the players will enjoy the work and think that bit differently in how we play. The third thing I bring is ambition. The most important thing is the club’s success. Of those three things I can give no more. If the club or anyone else needs anything else I can’t bring it but I promise those three things”

Now lets translate that into Business and Strategic Management lingua franca.

“First, my communication is open. I speak with employees and I speak with customers and I respect customers. ‘Wherever they sit in the hierarchy of a corporate organisation my door will always be open. (Listening to customers is a cornerstone of strategic management.)

Secondly I promise quality, quality from my company. I have studied nearly 20 years to be the very best I can. Our company will offer quality products and services; our employees will be motivated by their the work and will be encouraged to think differently about how we operate. (Quality in output, process and thought helps support strategic management.)

The third thing I bring is ambition. The most important thing is the company’s success.(The success of strategic management can only be assessed by its results.)

Of those three things I can give no more. If the company or anyone else needs anything else I can’t bring it but I promise those three things”

Good promises for us all!

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