Customer Acquisition

Customer Acquisition and Segmentation

Customer acquisition; Whether you sell products or services at some point you will need to thing about how you get customers or clients. There are of course,many issues to be considered. Clearly there a number of issues to think about. Many of the broad themes are included in the familiar Buying Cycle:  The five main more »

Mistakes

Mistakes – Are they worth the risk?

Mistakes? We should avoid them right? Not good for us personally, not good for us professionally. There is though an alternative hypothesis, that it is more important to work quickly and risk making mistakes than to work slowly and make sure that everything is correct. It’s a conundrum, and like most conundrums, it all depends. (as more »

Intuitive leaps

Intuitive Leaps – Necessary or risky?

Intuitive Leaps. I tried so hard NOT to write about Leap Year 2016. But I failed! My mind turned to intuitive leaps and their value in business. We are often told that we should use evidence-based decision-making. But to be dogmatic about that, disavows the value of intuitive leaps.In reality, we all use different approaches more »

Strategy Execution

Strategy Execution

Strategy Execution? We nod our heads sagely. Yes we know that many strategies (was it 60%?) fail because they are not implemented properly. We read lengthy books from learned authors such as “The Execution Premium: Linking Strategy to Operations for Competitive Advantage” by Kaplan and Norton. Again our heads nod ever so sagely. We learn that strategy more »

Small Business Financing

Small Business Financing

Small Business Financing is a topic that most small businesses will need to tackle at some stage. Let me be clear at the outset. Requiring small business financing ts not a mark of failure of success. Funds can be required to fund growth just as easily as funds are needed to tide over a rough more »